Marcel Wiest

Marcel Wiest is a commercial photographer and visual director based in Berlin, with more than ten years of experience in the industry. He works as a production partner for tourism boards, cultural institutions and brands, creating photo and video content that is built for campaigns and ready for distribution.

His focus is tourism, cultural heritage and architecture. His work is known for warm, clear colours, precise geometric framing and a sense for scale and calm. Clients work with him when they need a consistent visual language across stills and motion, from large format print to social media.

Production

Every project is shot on high resolution camera systems and professional optics, complemented by certified commercial drone operation and stabilised video. From planning to final delivery, Marcel handles capture, colour and post production in one workflow, so clients receive finished, campaign ready assets.

Education

Marcel has led more than ten masterclasses and workshops for partners such as Canon Academy, Sony Deutschland and Foto Meyer. He is currently developing a multi-month mentorship program for photographers. Teaching keeps him close to both the craft and the latest camera technology, which flows directly into every production.

Audience & Reach

Alongside production, Marcel brings his own distribution. Across Instagram, TikTok and Threads, more than 280,000 people follow his work, with around 40% based in the DACH region.

Organic views across his channels:

• 2024: 10 million+

• 2025: 25 million+

• 2026 (so far): 50 million+

Trusted by Industry Leaders

• Technology & Photography: Sony, Canon, Samsung, MPB, Aperture Film Lab

• Travel & Tourism: GoTürkiye, Visit Flanders, Visit Reykjavík, Simply Munich

• Architecture & Lifestyle: Lunawood, Holmes Place